Helping Businesses Select and Implement Online Technologies
Maybe you already have a website, but it feels like a brochure no one reads. You know you can do more to help capture and nurture customers, but there are so many different technologies, apps and social networks that you don’t know how to choose what to focus on now!
We can help you navigate the current state and help you forge a path to an online platform that goes way beyond a “website” to work with Web applications, Marketing Automation, Real Time Interaction technologies like chat and chatbot, and much more based on who you are and what your business goals are.
We will craft a digital experience with only the technologies that will directly contribute to your business goals and avoid the “shiny penny” expensive, unproven technology or network.
We build out an online “platform” with directed actions to grow and improve your platform and measures built in and across the platform to put hard numbers to your Return On Investment.
Branding Your Digital Presence
Visual Interaction Identity
A versatile Logo, Diagrams, Motion Graphics, and UX driven Design to create a customer-centric flow pleasant feel with an identity that sets you apart from your competition’s “theme” based approach.
Information architecture properly introduced and vetted through a customer journey mapping process based on customer goals creates a digital property that is easy to navigate and reduces friction in the stages of moving from being a prospect to a customer to your evangelist.
Branding is for Everyone
Being a brand is not about being Coke or Pepsi, it is about having a consistent identity that people can and will associate with you based on their experience with your online presence. You want to be able to “brand” your content, your work and your service to foster the prospect into a customer and the customer into expanded business.
Services: How I can Help Your Business
Getting Started: Health Check
We start with an in depth health check of your current online platform. We look at your website, your social media presence, your integrations with the back office and more to be able to assess what you currently have so we can identify critical weaknesses and prime opportunities. We aim to take out out of the doctors office and into the Olympic Developmental Coaching level of platform development starting with your health check!
Chat Solutions that Work for You
Too often people add Chatbots and Live Chat without putting together a plan that enhances the customer experience. Customers just get frustrated or it feels like there is not thought of what they want. This erodes trust and the belief that you would be the best choice for them. We use a proven strategically aligned process to identify and rollout a chat strategy that works for your business and delights your customers!
Websites: The Structure
We take a look at your complex product and services solutions for marketing, sales, onboarding and service and craft a solution that simplifies the customer experience and raises your CSAT and NPS.
We do this with a foundation that starts with taking into consideration the various channels you use for customer engagement and the content you can use to get them to know, like & trust you.
Then we look at your products and services that we can build a funnel that helps people become aware of their problem, what products and services they can use to solve that problem, and how your products and services are the superior choice.
A Website is the base structure that needs to be woven into a solution that aligns with your business and meets the customer need. That structure is something we call your “Information Architecture.”
We build out a platform that measures customer interactions related to business goals. That means we consolidate things like chatbot interactions, email marketing, social media, and provide you with a consolidated dashboard that rolls that up to match with your business goals for your digital platform.
Our process has a built in review that focuses on your goals and not the myriad of possible data and measures available.